Traditional trades on their way to digital popularity.
Dear vegetarians, you may want to take your mouse and click elsewhere, as things are going to get meaty. In other words, you shouldn’t play with your food, but rather enjoy and present it in different ways, just like Nusret Gökce, master butcher and social media star. We are talking about a Turkish butcher, who understands his trade perfectly and at some point, discovered the social media platform, Instagram, to publicly promote his ‘art’ and above all, to attract meat fans. He seems to have been pretty successful in this venture Nusr_et now has almost 10 million followers on Instagram and on average, 6 million video clicks or half a million likes for his posts. And all that just for cutting meat? No, there’s much more to it than that! Often matador-style, he carves up meat with a spot of graceful elegance and his seasoning skills are nothing less than a ceremony that has already gone viral. The meat tamer’s daily mise-en-scène really gets your mouth watering and the hugely successful restaurant owner has already started the roll-out of his restaurants across the globe. Meat empires (Fleischtempel) already exist in Dubai, Istanbul and London and are due to open in New York, Miami and Doha this autumn. But, if you want to make a reservation, make sure you get your calendar out, as the waiting list is long and you’ll need to book 2 to 3 months in advance. Famous fans are Diddy, Justin Bieber, Leonardo Di Caprio, Rihanna, Mesut Özil and many more.